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We created a campaign to prompt behavioural change and help residents understand Bayside’s sustainable intentions.
‘Let’s Sort It Bayside’ aims to engage with the community, provide information about upcoming changes to the Council’s waste services, raise awareness of the Council’s waste services, and promote sustainable waste practices.
The campaign was delivered across multiple channels, including social media and digital, large format outdoor, print, and vehicle wraps.
The campaign materials feature illustrations that help residents quickly identify the subject matter and understand what they must do.
The illustration style is simple, engaging, and friendly. It features a range of diverse characters that represent Bayside’s multicultural demographic.
In addition to the illustrations, we developed a series of animated videos to articulate Bayside’s three key messages, delivering these in an engaging and easily digestible way.
NSW RFS
The City of Newcastle
Awabakal Country
PO Box 1695
Newcastle 2300
New South Wales
Australia
Wadawurrung Country
Surf Coast Shire
Victoria
Australia
We acknowledge that we work on the lands of the Awabakal and Wadawurrung nations. We wish to pay respect to their Elders – past, present and future – and acknowledge the important role all Aboriginal and Torres Strait Islander people continue to play within our region and all of Australia.
Awabakal Country
PO Box 1695
Newcastle 2300
New South Wales
Australia
Wadawurrung Country
Surf Coast Shire
Victoria
Australia
We acknowledge that we work on the lands of the Awabakal and Wadawurrung nations. We wish to pay respect to their Elders – past, present and future – and acknowledge the important role all Aboriginal and Torres Straight Islander people continue to play within our region and all of Australia.
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