Safe Work Month runs throughout October and is a time to increase focus on improving health and safety in the workplace, including the wellbeing of workers. The 2021 theme was ‘Protecting workers at risk’, so we needed to encourage businesses to consider the health and safety of their most vulnerable workers. 

Due to the pandemic, many people were also working from home during this time, so our messaging needed to address the audience in an empathetic and supporting manner. We also needed to consider any potential risks of working from home as a result, including mental health and wellbeing. Using existing resources, our aim was to drive traffic to the Safe Work Month hub on the SafeWork NSW website, to provide the appropriate information, tools and resources to encourage and support safe work practices. We identified four content pillars to drive our messaging for this campaign:

• Identifying the risks
• Consulting with your workers
• Rethink how you manage safety
• How to best protect your workers at risk

The campaign targeted workers at risk such as CALD, migrant, young and labour hire groups in construction, manufacturing, transport and warehousing, healthcare and retail industries. As well as physical workplace health and safety, mental health and wellbeing was also a considered aspect in our approach.