Love Our Bay Campaign for Bayside Council
Bayside City Council
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Subsidence Advisory NSW plays a crucial role in educating the community, especially children, about the risks associated with mine subsidence holes found in abandoned coal mine areas.
In response to an incident in the 1980s, SA NSW developed the character ‘Maurie the Mole’ to raise awareness of mine subsidence dangers and inform the community on how to respond to encountering a hole. Remarkably, the campaign has been running successfully for 35 years. Research confirmed the enduring popularity of Maurie, with his catchy jingle remaining highly recalled by the public.
The result was an adorable, energetic, and all-singing, all-dancing mole. The updated character effectively communicates the hazards of subsidence holes, urging the audience to avoid them and report any detections.
Bayside City Council
Bayside Council
Maitland City Council
Awabakal Country
PO Box 1695
Newcastle 2300
New South Wales
Australia
Wadawurrung Country
Surf Coast Shire
Victoria
Australia
We acknowledge that we work on the lands of the Awabakal and Wadawurrung nations. We wish to pay respect to their Elders – past, present and future – and acknowledge the important role all Aboriginal and Torres Strait Islander people continue to play within our region and all of Australia.
Awabakal Country
PO Box 1695
Newcastle 2300
New South Wales
Australia
Wadawurrung Country
Surf Coast Shire
Victoria
Australia
We acknowledge that we work on the lands of the Awabakal and Wadawurrung nations. We wish to pay respect to their Elders – past, present and future – and acknowledge the important role all Aboriginal and Torres Straight Islander people continue to play within our region and all of Australia.
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