Waste Management Education Campaign
Bayside Council
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Bayside City Council engaged The Brand Pool to address growing concerns over litter, unsafe jetski behaviour, and environmental damage.
Our campaign, ‘Love Our Bay,’ inspired residents and visitors to care for the 8km foreshore, highlighting three key issues: jetski safety, protecting seagrass, and reducing plastic waste.
The campaign featured a vintage-style illustration evoking nostalgic summer vibes to engage locals and tourists. ‘Love Our Bay’ was the unifying message, encouraging positive behavioural change while reflecting the relaxed spirit of Bayside.
We executed the campaign through outdoor posters at popular beach spots, branded paper bags for local businesses, a social media competition encouraging visitors to share their experiences, and a targeted jetski safety video.
This multi-channel approach helped foster community pride, build environmental awareness, and promote long-term responsibility, paving the way for a more sustainable future for Bayside’s beaches.
Bayside Council
Maitland City Council
NSW DPI Fisheries
Awabakal Country
PO Box 1695
Newcastle 2300
New South Wales
Australia
Wadawurrung Country
Surf Coast Shire
Victoria
Australia
We acknowledge that we work on the lands of the Awabakal and Wadawurrung nations. We wish to pay respect to their Elders – past, present and future – and acknowledge the important role all Aboriginal and Torres Strait Islander people continue to play within our region and all of Australia.
Awabakal Country
PO Box 1695
Newcastle 2300
New South Wales
Australia
Wadawurrung Country
Surf Coast Shire
Victoria
Australia
We acknowledge that we work on the lands of the Awabakal and Wadawurrung nations. We wish to pay respect to their Elders – past, present and future – and acknowledge the important role all Aboriginal and Torres Straight Islander people continue to play within our region and all of Australia.
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