Bulky Waste Campaign
Maitland City Council
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Local Land Services, a NSW Government agency providing customer-focused services to farmers and landholders, sought a brand refresh to invigorate its workforce and align with its new brand proposition. The Brand Pool’s challenge was to retain existing brand equity while enhancing the overall look and feel in an authentic way.
Our process began with a comprehensive review and audit of existing brand elements, guidelines, marketing collateral, and assets. By refining the existing colour palette, graphic devices, and introducing a secondary typeface, we developed a more robust brand system. The innovative use of existing brand elements allowed us to create flexible templates for each region, ensuring consistency and strength across all materials.
The brand refresh not only brought consistency, flexibility, and strength to their branded collateral but also sparked inspiration and re-energised the workforce state-wide. Our refreshing interpretation of the brand instilled a sense of pride and ownership in the employees, making them embrace and adopt the new branding whole-heartedly.
Maitland City Council
NSW DPI Fisheries
NSW Rural Fire Service
PO Box 1695
Newcastle 2300
New South Wales
Australia
We acknowledge that we work on the lands of the Awabakal nation. We wish to pay respect to their Elders – past, present and future – and acknowledge the important role all Aboriginal and Torres Strait Islander people continue to play within our region and all of Australia.
Awabakal Country
PO Box 1695
Newcastle 2300
New South Wales
Australia
We acknowledge that we work on the lands of the Awabakal nation. We wish to pay respect to their Elders – past, present and future – and acknowledge the important role all Aboriginal and Torres Straight Islander people continue to play within our region and all of Australia.
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