Powering Neighbourhoods with the Sun
Solar Neighbourhoods
Get Ready Weekend (GRW) is the NSW Rural Fire Service’s largest community mobilisation outside of direct firefighting activities. Held annually each September, GRW plays a critical role in preparing local communities for Bush Fire and engages communities across the state with preparedness messaging and activities.
The RFS needed a refreshed look and feel for GRW 2025 that would maintain high levels of engagement among both audiences and brigades, while ensuring clarity of messaging and adaptability across a wide range of materials — from print collateral to social media assets.
We began by strengthening the visual identity for GRW while retaining the established logo lock-up to maintain brand recognition. This included creating updated hero imagery and offering a suite of image options tailored for rural, coastal, and semi-urban/regional settings, allowing brigades to select visuals most relevant to their local communities.
We worked with the RFS to translate the refreshed look and feel into an extensive set of deliverables suited to both print and digital channels. This ensured that all elements of the campaign — from flyers and corflutes to social media — were cohesive and actionable.
Deliverables
These assets were designed to be easily editable and distributed via platforms such as Canva and the RFS asset hub, ensuring brigades could localise and deploy materials ahead of the GRW launch.
The refreshed GRW 2025 assets delivered a unified, engaging presence across both physical and digital channels. The campaign supported state-wide preparedness efforts, enabling brigades to better connect with residents about bush fire risk, planning and resources ahead of the fire season.
Solar Neighbourhoods
Lake Macquarie City Council
NSW DPI Fisheries
Awabakal Country
PO Box 1695
Newcastle 2300
New South Wales
Australia
Wadawurrung Country
Surf Coast Shire
Victoria
Australia
We acknowledge that we work on the lands of the Awabakal and Wadawurrung nations. We wish to pay respect to their Elders – past, present and future – and acknowledge the important role all Aboriginal and Torres Strait Islander people continue to play within our region and all of Australia.
Awabakal Country
PO Box 1695
Newcastle 2300
New South Wales
Australia
Wadawurrung Country
Surf Coast Shire
Victoria
Australia
We acknowledge that we work on the lands of the Awabakal and Wadawurrung nations. We wish to pay respect to their Elders – past, present and future – and acknowledge the important role all Aboriginal and Torres Straight Islander people continue to play within our region and all of Australia.
Sign up to our newsletter and dive into great content.