A design to showcase positive outcomes

NSW DPI Recreational Fishing Trusts

The NSW DPI Recreational Fishing Trusts Annual Report aimed to highlight the successful allocation and impact of funding for key recreational fishing projects across the state.

The Brand Pool has been tasked with developing visually engaging and informative reports in print and as a web experience since 2021.

The NSW DPI Recreational Fishing Trusts Annual Report is designed to clearly communicates the Trusts' commitment to sustainable fishing and community outcomes each year.

Our design approach focused on showcasing the diverse range of funded projects through engaging infographics, compelling imagery, and clear messaging.

The report effectively communicated the positive contributions of recreational fishing initiatives, helping build trust and transparency with stakeholders and the wider community.

The Annual Report continues to serve as an important tool for communicating the tangible benefits of the Trusts’ investments to both recreational fishers and the general public.

We followed the overarching NWS Government style guidelines to ensure consistent brand application and balanced this with impactful imagery to resonate with recreational audiences and stakeholders.

We created:

The Annual Report Document:
A long-form PDF communication document with detailed information on yearly activities.
A Digital Annual Report Overview:
We created a short-form digital version of the report in a custom ‘Squiz-matrix’ website.
A Series of Social Posts:
Social assets communicated the Trusts’ achievements and drove to the digital and PDF reports.

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About

Awabakal Country
PO Box 1695
Newcastle 2300
New South Wales
Australia

Wadawurrung Country

Surf Coast Shire
Victoria
Australia

We acknowledge that we work on the lands of the Awabakal and Wadawurrung nations. We wish to pay respect to their Elders – past, present and future – and acknowledge the important role all Aboriginal and Torres Strait Islander people continue to play within our region and all of Australia.