Bulky Waste Campaign
Maitland City Council
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The NSW Government sought a campaign to increase awareness and understanding of flexible working principles and practices across the whole of the government sector, aiming to make all roles flexible by 2019 (pre-pandemic). The strategy was to promote a shared responsibility approach, focusing on individual needs and customer outcomes.
Through extensive consultation with the diverse government workforce, a brand was developed to aid understanding of flexible working, emphasising the diverse roles, age, gender, ethnicity, and locations within the sector. The campaign material showcased different people in various roles working flexibly, providing examples beyond the conventional perceptions of flexible working.
By shifting perceptions, the campaign fostered a culture that embraced the best outcomes for everyone involved, promoting local innovation and problem-solving while maintaining or improving service delivery for the people of NSW.
Maitland City Council
NSW DPI Fisheries
NSW Rural Fire Service
PO Box 1695
Newcastle 2300
New South Wales
Australia
We acknowledge that we work on the lands of the Awabakal nation. We wish to pay respect to their Elders – past, present and future – and acknowledge the important role all Aboriginal and Torres Strait Islander people continue to play within our region and all of Australia.
Awabakal Country
PO Box 1695
Newcastle 2300
New South Wales
Australia
We acknowledge that we work on the lands of the Awabakal nation. We wish to pay respect to their Elders – past, present and future – and acknowledge the important role all Aboriginal and Torres Straight Islander people continue to play within our region and all of Australia.
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