Marketing Automation

Our marketing automation strategies help your brand drive more revenue from website visitors and customers.

Your business may not be open 24 hours a day, but the internet is. And what once were considered normal business hours don’t really apply anymore. In today’s digitally connected world, automated communication with prospects and customers is a more effective way to generate leads, close sales and encourage repeat sales. Digital marketing automation can also create opportunities for cross-selling, up-selling, repeat purchase, recommendations and referral.

We’re a creative agency which integrates creative thinking and a customer focussed approach to tell brand stories in new and meaningful ways. We work with brands to deliver automation strategy, implementation and optimisation within their marketing mix.

We invest in research and planning to understand a client’s business, its marketplace and its customers, in order to create and deliver effective digital marketing automation strategies. We ensure much effort is invested in the planning process, in terms of understanding the customer journey, and working out the best ways to encourage and persuade the right types of actions and behaviours.

We then provide the technology solution that best suits the business needs and objectives. This includes compatibility and integration with your CRM. Once the platform is set-up we define segmentation rules and personalise communications to improve open rates and engagement. This often involves creating a content marketing strategy which can deliver highly targeted content and improve personalisation over time. The more you appeal to individual customer needs the more successful your marketing automation program will be.

Could your business do with higher levels of conversion and regular opportunities for repeat purchase, cross-selling, up-selling, referrals, feedback and recommendations? Why not consider the benefits of marketing automation and how it can improve customer experience.

We work with a vast range of clients – from medium to large organisations to government agencies and national companies.

The Brand Pool can deliver:

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