The Lego Movie

Deep Dive for Better Brand Stories

At the heart of a successful brand is an authentic and compelling story – but…


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Great brands define their ‘why'

Most people know what their organisation does. And some people know their…


branding communication

Your brand is only as good as your people

In a world where the customer experience is king, don’t forget about your…


Georgina Hannekum

Georgina Hannekum joins as Head of Digital

The Brand Pool has named Georgina Hannekum as the new Head of Digital. In her…


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CX + UX = BRAND

The hot topic that most brands grapple with every day – how do we improve our…


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SEO - 4 Hot Tips

Why should you care about Search Engine Optimisation? The answer, in a word, is…


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Big city thinking in Newcastle?

It’s a common trait that most ‘Regional’ areas in Australia get tarred with the…


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Your Brand Story, Social Media and why you should give a ****?

Like a good Netflix series, we love great stories. We’re sucked right in and…