Vitamix - 

Personal blending has exploded in the past few years. A blender purchase is now positioned in the top three kitchen appliances, following a toaster and kettle!
With hundreds of blenders on the market, how do we sell the Vitamix at five times the price of the cheaper brands.

Services

Insights, campaign concept, brand + digital strategy, creative + design, TVC, display, social media, search, POS.


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Strategy


We found out quickly that the Vitamix is no ordinary blender – in fact it's the original and the best. A family-owned, fourth-generation US company has been making these blenders since 1921. They are craftily designed, hand built and engineered to last, in some cases ten times longer than the cheaper brands. This insight led us to our campaign idea Vitamix first, because Vitamix lasts.

7%

Increase in brand awareness

1000

Now in thousands of Australian stores

3.5%

Average CTR for SEM

1.5%

Average CTR for paid social

Results


Vitamix brand awareness levels have grown over a four-year period, despite the extremely crowded market with an explosion of personal blenders now on the shelves.