Branding Australia’s biggest soil research collaboration

Soil CRC

The Soil CRC for High Performance Soils aimed to empower Australian farmers with the knowledge and tools to optimise their agricultural soils, significantly impacting their productivity and profits.

Our strategy focused on developing a brand that instills confidence in Soil CRC's collaborative research efforts and highlights the practical, real-world research outcomes they deliver - Performance through Collaboration.

The result was a bold and sophisticated brand identity that positions them as a market leader in Australia. Clean lines, modern typefaces, and fresh imagery reflect cutting-edge ideas, innovation, and knowledge. The brand identity also draws inspiration from terrain and topography, incorporating contemporary patterns and textures that complement the logo.

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About

PO Box 1695
Newcastle 2300
New South Wales
Australia

We acknowledge that we work on the lands of the Awabakal nation. We wish to pay respect to their Elders – past, present and future – and acknowledge the important role all Aboriginal and Torres Strait Islander people continue to play within our region and all of Australia.

Awabakal Country
PO Box 1695
Newcastle 2300
New South Wales
Australia

We acknowledge that we work on the lands of the Awabakal nation. We wish to pay respect to their Elders – past, present and future – and acknowledge the important role all Aboriginal and Torres Straight Islander people continue to play within our region and all of Australia.