NSW Govt Positive + Productive Workplaces - 

We were asked to help the NSW Public Service Commission build a campaign for a positive, productive and respectful workplace in the NSW public sector. Our campaign provides mindfulness tips to help reset the culture and encourage a more respectful environment in the workplace. Negative and disrespectful behaviour in the workplace should be regarded and managed as a serious organisational risk. These behaviours demonstrably lead to poor personal and organisational outcomes. We were asked to develop a campaign to help people reframe the way they think about their positive contribution to the workplace.

Services

Research, workshops, strategy, campaign concept, branding, design, social media, print.


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Strategy


Through research, workshops and collaboration with the public sector, we developed a strong strategy to help form a new habit and to encourage workers to take ownership for the role they play in a positive workplace. The simple repetition of Respect. Reflect. Reset. makes the instruction easy to recall. We commissioned world-renowned illustrator Magoz to produce the playful, curious and thought-provoking illustrations to support nine themes visually and their unique style creates ‘cut-through’ in busy workplace environments.

393,422

Public sector workers

42%

Respond to the people matter survey

20%

Public sector workers have experienced bullying in the workplace

36%

Public sector workers have witnessed bullying in the workplace

Results


To implement, the NSW PSC will work with key stakeholders across the sector to implement this campaign, facilitating the use of the materials and holding a series of key workshops.