Amplifying an inflatable and social brand

Imagine a place that’s always open, always pleased to see you and always looking for bigger and better ways to have fun. This is what you get every time you visit Darling Harbour. The most incredible, inflatable and social brand.


Sydney Harbour Foreshore Authority – NSW Government


Place activation


A truly Santastic branding experience

If you happened to visit Darling Harbour during December you would have seen it transformed into Australia’s biggest celebration of all things Santa. We had a truly jolly time helping Darling Harbour prepare for the magical month of Santa Fest with the biggest, brightest celebration in Sydney. We did more flags, metro-lights, banners, brochures, billboards, pavement stencils, wall signage and post boxes than you can ever imagine in one month.


People movements per year


International visitors


Expenditure injected per year


Average hours spent per visitor


Santa Fest was enjoyed by hundreds of thousands of Darling Harbour visitors, with the activation rolling out seamlessly, on time and on budget.

Santa Fest Letters Image
Santa Fest Outdoor Banners Image