Fire & Emergency Services Levy

Fire & Emergency Services Levy

Real. Honest faces.

When asked to prepare a campaign to promote the most significant tax reform in NSW since the 1980s we jumped at the chance. Our authentic story is told from our emergency services' perspective, a story that uses real workers and volunteers on the job, going about their everyday of saving the lives of the people in NSW – heroic and impressive.

As a statewide, mainstream, multi-channeled campaign we developed both online and offline material including television, radio, social, online advertising, press, billboards and print material for councils including posters, leaflets and mail to every household in NSW.

‘It isn’t new, it’s just fairer’



Campaign Concept


Creative & Design


TV Commercials

Social and Poster